by socialswell | Jan 9, 2018 | SEO
Can small business owners really DIY SEO? The mere mention of SEO is enough to send many small business owners into a tailspin. Optimisation is considered confusing, boring, and expensive. The truth is, that ranking on Google can be a relatively simple process. It...
by socialswell | Nov 27, 2017 | SEO
The importance of a responsive website More than half of Google searches are conducted via mobile By 2019, mobile is predicted to account for 79% of all web traffic. So it’s fair to say that if your website doesn’t function well on mobile, then you are...
by socialswell | Oct 25, 2017 | PR, SEO
The dos and don’ts of media release copywriting There’s no denying that media exposure can do wonders for your brand. Press coverage showcases your business to the masses, delivers your message and generates leads. But advertising can be an expensive strategy...
by socialswell | Oct 20, 2017 | SEO
Boost your SEO with juicy backlinks Backlinks are one of the most powerful SEO strategies for your business. They drive traffic to your website, and Google considers them to be little ticks of approval for your content. As with all things SEO, there is a right and a...
by socialswell | Sep 19, 2017 | SEO, Tools
How to create SEO friendly images This is the first instalment of Swell Tip Tuesdays where I’ll be coming to you with some snippets of juicy SEO advice in easy-peasy non-jargon language. This week we’re talking about how to optimise images for Google Optimise your...
by socialswell | Sep 7, 2017 | SEO
How to spot an SEO gremlin Spot dodgy SEO tactics before they end up on your site Does the mere thought of search engine optimisation make you want to hide under a doona? You are not alone. For most people, SEO seems confusing, overwhelming, and leg-quiveringly...
by socialswell | Aug 22, 2017 | Social Media
Is your content getting noticed on Facebook? You’ve got hundreds of followers so you know that your posts have a pretty good reach right? WRONG. A recent report by Locowise revealed that less than 11 per cent of your fans will see your content. Some other...
by socialswell | Jul 27, 2017 | SEO
Have you broken any of Google’s golden rules lately? Did you even know that there is a right and wrong way of putting together your website content? If you have received a Google penalty or demotion then you have probably noticed your visibility and ranking on...
by socialswell | Jul 7, 2017 | Copywriting Tips
So you’ve finally nailed down some time to write that next blog and you’re sat at your laptop, fingers hovering over the keyboard and ….. nothing. You’re drawing blanks. How can this be, where did all of those ideas go? Writer’s block...
