Blog Copywriting

BLOG WRITING 101

FACT: Blogging is an important part of a content marketing strategy and writing a quality blog copywriting is not as easy as it might seem.

FICTION: It doesn’t matter what you blog about.

FACT: The hard truth is that if you aren’t OFFERING something of value to your reader (knowledge, humour, interesting insights etc) then your blog is a bit pointless.

FACT: Consistency is key

FICTION: It doesn’t matter if you blog sporadically, infrequently or not at all.

FACT: Once you begin creating valuable content your audience will expect to hear from you. If you disappear into a digital black hole for weeks or months at a time you can expect your audience to do the same.

FACT: Anyone can write a blog.

FICTION: Anyone can write great blogs that engage an audience and boost website traffic.

FACT: Research, technique, and a creative flair are essential. Oh and let’s not forget an in-depth knowledge of SEO.

FACT: I offer blog copywriting services that are creative, engaging, researched and relevant.