6 tips to get your email in front of eyeballs
Working as a freelancer is tough. Like learning to roller skate in your 40’s. It’s fun, and you have a range of skates to choose from, including glitter leopard skin, but sooner or later, you’re gonna fall and cop a few bruises. Creative people are part crazy, part brave – crazy brave.
Three things can happen when you hit send on an email campaign :
– you’ll get ghosted
– you’ll get rejected
– you’ll connect, engage and maybe even convert a potential customer.
Emails can feel really personal and I know exactly what it’s like to pour your heart and soul into your message, hit send and then hear absolutely not one word back. From anyone. Ghosted. Brutal. Roller derby brutal. So, business owners and marketers need to build resilience, we have to, the only other option is to stop creating content all together.
If you’re determined to be a digital success then that is simply not an option.
Elizabeth Gilbert Says “Get Rejected!”
What we want is communication. Which means embracing the risk of a big fat rejection.
Yup. Elizabeth Gilbert speaks very highly of rejection, in fact after reading her book Big Magic – I now print mine and keep them in a box, like proof of my badassery!
Look, being rejected is a positive. It means someone has taken the time to reply you. And at the very least you have gotten feedback, and feedback is an opportunity to do things, better, or differently or fire us up to stand by what we do, and become more of ourselves!
What we really, really want, is to get get a lead. And that means being really good at email marketing.
So, read on badass friends, this isn’t as brain draining as it seems.
Picture yourself as a client. All. Those. Emails. The inbox of the average person’s inbox looks like the innards of a tin of cheap spaghetti.
Trying to differentiate one strand of pasta from another is close to impossible. So, we got to sprinkle some glitter on ours. And we will do that, with these sweet, sweet tips.
Try these 6 tips before you hit send
- It MUST stand out. It doesn’t matter how groovy your business is, if your subject line looks like all the other pasta, it ain’t getting any eyeballs over it.
- 5 – 10 words at the most. Don’t get too wordy, be concise.
- Evoke emotion. Depending on your brand, you could try humour, shock, panic or controversy.
- One word. This takes some serious consideration and skill, but it will stand out.
- Numbers. Use them. It helps the human brain comprehend exactly what is in the email, which adds to the likelihood that the editor will open your pitch!
- The first subject line you come up with might not be the best. Brainstorm. Aim for ten ideas and then edit, edit, edit. And as all writers know, when you think you are done, read it out loud and edit some more!
Here is one of mine in action. The one that landed me this gig!
The subject line could have been:
‘Please may you consider taking me on as a freelancer?’
But what I actually wrote was
‘NO ONE ASKED YOU TO BE HERE!’
And well, I guess it’s pretty obvious how that worked out.
Picture yourself as a client. All. Those. Emails.
The inbox of the average person’s inbox looks like the innards of a tin of cheap spaghetti. Trying to differentiate one strand of pasta from another is close to impossible. So, we got to sprinkle some glitter on ours.
And we will do that, with these sweet, sweet tips.
EMAIL MARKETING CHEAT SHEET
I know, I know, why can’t we just do what we are good at? Why must we have to do all these other boring things, like accounting? And now we have to figure out what to put in the body of the email as well?! Eye roll.
You’re in luck, because you should be focusing on what you are good at! May I introduce Social Swell, Copywriting and Communications specialist from the Sunshine Coast, and saviour of brains being drained!
“After writing hundreds of emails to new, existing and potential clients, email marketing is kinda our thing – and we want to share our insider info with you.
That’s why we’ve made you an email marketing cheat sheet loaded up with our proven welcome sequence strategy.
The best bit: it’s easy to follow, simple to implement and it’s all wrapped up in a nifty little downloadable that you can refer to again and again.
The goal:
- your emails become the envy of your competitors
- you tap into the opportunity of an ever-growing email list
- and your audience can’t stop reading
Sound good?
Let’s do it.”
Gift yourself some sanity – grab the template here.
GUEST BLOG AUTHOR
TARRIN LENARD
Writer of Words. Sprinkler of Glitter. Eater of Chocolate.
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