The importance of a responsive website

More than half of Google searches are conducted via mobile  By 2019, mobile is predicted to account for 79% of all web traffic.   So it’s fair to say that if your website doesn’t function well on mobile, then you are at quite the competitive disadvantage.  According to Google, 61% of users are unlikely to return to a mobile site they struggled to use.  40% simply took their business straight to a competitor’s site instead.  In response to this user behaviour, Google has announced that it will give indexing preference to mobile friendly websites. 

What this means for us mere mortals is that we need to make sure that our websites and all of our content is created with mobile in mind. 

Google says:  

“To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.

“Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.”

What if your mobile site isn’t finished yet?

  • Remember that a quality, complete desktop website is better than any messy, incomplete mobile site. So, if you are in the middle of building a mobile version of your website, wait until it is ready to roll before you hit the live button.


Check your website 

You can quickly check the responsiveness of your site via Google’s Mobile Friendly test .  This test takes a couple of minutes and will quickly identify any issues.   If there are any problems impacting your responsiveness you can alert your web developer and get them fixed up.

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