How to create SEO friendly images

This is the first instalment of Swell Tip Tuesdays where I’ll be coming to you with some snippets of juicy SEO advice in easy-peasy non-jargon language.  This week we’re talking about how to optimise images for Google

Optimise your image title

  • Change the file name to something that is relevant to the image and that incorporates your keyword.
  • Use dashes in between words NOT underscores or spaces

Reduce Image size BEFORE loading onto your website

Next, we reduce the image file size

There is no point in loading a huge file onto your website when it will only be displayed in a small space on screen.

  • In preview (if using Mac) select Tools, Adjust size, and reduce down to an appropriate size via the dropdown.
  • The next step is to use a compressor tool to ‘smush’ the file size even more. I like to use Opimizilla.  Simply drag and drop your image into the Optimazilla tool.  Once the image has been compressed, you can download it.  Remember to double check the file name to remove any additional text that the compressor has plonked onto it.

Upload to WordPress

  • Open the post that you wish to use the image in and click on Add Media (located above the body text space)
  • Upload your compressed image from your computer
  • Add an appropriate Alt text that includes your keyword

You’re done

It really is as simple as that.  Image optimisation may not be the biggest contributor to your SEO ranking but it is worth something and every little bit of Google love counts. 

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