Is your content getting noticed on Facebook?
You’ve got hundreds of followers so you know that your posts have a pretty good reach right? WRONG. A recent report by Locowise revealed that less than 11 per cent of your fans will see your content. Some other marketing researchers have reported that number to be as low as two per cent. And post engagement rates sit at around five per cent. Users skim through content, and clicking, commenting and sharing of posts is down.
This is bad news for businesses on Facebook because engagement is what drives the reach of a post. Sooo only 11% of your fans will see your content and only 5 % of those followers will actually engage with your post. That figure equates to about 0.25-0.63 % reach. If you really want to stand out on Facebook you need to consider the algorithm.
So how do you nail the Facebook Algorithm?
Facebook news feed visibility comes down to the following:
1) Interest in your Facebook page
If your fans haven’t looked at your posts in a long time, Facebook will think that your content is irrelevant. This means that you won’t appear on their news feed. These followers are your ‘dormant fans’. Try and re-engage with them through a boosted post created just for them. Make it juicy, interesting, funny and get them back on board.